Behind all operations of Bobby Mayfly is Olivia Hellman. Founded in 2019, the idea came while wading on a river in New Zealand and watching a guide granny loop in a tuft of wool. Gaining design experience from years at Goodby Silverstein, and a Mom who raises sheep in Northern California, the idea all came together. It was tested for a year on the rivers of Missoula and is now available for anybody brave enough to try it!